As an actor and presenter, I get to tell many emotional stories time and again. But no role, no script has ever touched me as deeply as the reality of becoming a father.
This incredible happiness, this pride, this need to show the whole world: "Hey, I'm a dad!" – that inspired me.

I asked myself: "Why are there no cool, high-quality, personalized shirts and hoodies that reflect exactly this feeling?" Not cheesy. Not arbitrary, but something you put on and say, "Yes, that's me. That's my family. Those are my children. That's my greatest joy."

And so, a heartfelt wish became a business idea – and a business idea became a true passion project. This is how the idea for Urban Warrior Store came about – an online shop for personalized T-shirts and hoodies that make the love and pride of parents visible.

A warm welcome from us!

Sebastian Deyle